As a general rule in life, the better you look after something, the longer it will last and the more value you will get out of it. If you never bothered to maintain and service your car, sooner or later you’re going to find yourself grinding to a halt and facing some hefty bills – possibly even having to replace your vehicle completely. It’s exactly the same with your website. You’re likely to have made a significant investment to get it up and running, and it’s certain to be pivotal to your business, so it’s prudent to schedule in time to review and update it on an ongoing basis – just as you do with all your other sales and marketing assets
4 reasons why you need to maintain your website
To encourage return visits
If you have a dynamic website that’s constantly evolving, visitors will keep coming back to see what’s new. The nature of some businesses means that fresh content happens organically – as with an ecommerce retailer who is likely to be adding new products to their site frequently. But there are other ways to keep content fresh – for example, you might choose to have a news or blog area on your site – and we’ll be looking at this in more depth in an upcoming blog.
To make sure the online experience stays fresh and relevant
Your business doesn’t stand still, so why should your website? The beauty of digital technology is that it is relatively easy to introduce new features to your website that reflect the changing nature of your business – as well as the requirements and expectations of your customers. Over time, you may want to introduce case studies demonstrating your latest projects, add video clips to introduce service areas, or insert infographics to emphasise key messages. As your business develops, you might find it useful to add in interactive functionality such as a search tool, automated forms, a mailing list database or other features.
Once your site has been running for a while, it’s quite possible that you’ll want to reorder the way you display information – perhaps because you’ve found a better way to tell your story and give your visitors a better user experience.
To make sure your site reflects the latest web trends
As the internet matures, the way we engage and interact with websites continues to change, so that left unchecked for any length of time, a website can quickly look out of date. It’s not so long ago that convention dictated a web page should fit into the viewable area on screen – whereas the trend is now for pages to scroll down; slider bars with images and messages that rotate, and Parallax scrolling are now features of many modern sites.
To keep pace with technology
Making certain your site stays fully compatible with developments in hardware and software is crucial – there’s no point in having a beautiful site that simply doesn’t work with the latest generation of browsers, or automatically adjust for a perfect viewing experience on all devices.
Making sure that your website doesn’t become obsolete needn’t be an onerous task: Depending on the scale of your business, you might choose to review and refresh it each quarter, once every 6 months – or even just once a year. But by ensuring it stays fresh and up to date, you’ll protect your investment and extend its longevity.
Can we help you to get the best from your website? Studio 18 can work alongside you, carrying out regular reviews of your website to make sure it stays fresh and relevant for your visitors, and gives you the best return on your investment. Call us now to discuss a review!